Our Services

Several bottles of beverages are placed on a bed of ice cubes. The bottles have different labels and colors, with distinct brand names visible on each. One is a brownish liquid labeled 'Thomas Henry Ginger Ale', another is a clear liquid labeled 'Adelholzener', while another has a green label.
Several bottles of beverages are placed on a bed of ice cubes. The bottles have different labels and colors, with distinct brand names visible on each. One is a brownish liquid labeled 'Thomas Henry Ginger Ale', another is a clear liquid labeled 'Adelholzener', while another has a green label.
A bartender offering a cocktail in a glass with a Havana Club logo, accompanied by a bottle of Frontera Cabernet Sauvignon on the counter, with a blurred background.
A bartender offering a cocktail in a glass with a Havana Club logo, accompanied by a bottle of Frontera Cabernet Sauvignon on the counter, with a blurred background.
Sales Performance & Revenue Optimization

Sharpen execution. Maximize revenue.

Market Expansion & Share Growth

Strategic pathways to reach new customers and markets.

We develop tailored go-to-market strategies designed to increase your market share, expand distribution, and elevate your brand visibility—ensuring every move strengthens your position in the marketplace.

What We Deliver:

Market landscape assessments

Expansion planning and channel prioritization

Portfolio and pricing strategy alignment

Competitive benchmarking

Purpose-built strategies to accelerate growth for beverage brands ready to lead.

At Harbor Point Consulting, we partner with alcohol, alternative, and emerging beverage brands to unlock growth opportunities, refine execution, and strengthen market presence—delivering measurable impact at every stage.

We help your team capture value at every sales touchpoint—aligning sales strategies, optimizing trade spend, and unlocking revenue potential through targeted improvements in execution.

What We Deliver:

Sales process evaluation and optimization

Revenue growth management (RGM) planning

Trade promotion strategy and ROI analysis

Performance dashboards and KPI tracking

Route-to-Market Optimization

Strengthening every link in your distribution chain to drive availability, visibility, and sell-through.

Your route to market is a competitive advantage—when done right. We optimize every step, ensuring strong alignment with distributor partners and retail channels to maximize availability, visibility, and sell-through.

Trade Promotion Strategy & Investment Optimization

Transforming trade promotions into a growth engine, not just an expense.

We help brands design and execute smarter trade promotion strategies—ensuring investments drive volume, build retailer relationships, and protect profitability. Our approach brings structure, accountability, and cross-functional alignment to a historically complex area of the business.

What We Deliver:

Trade promotion strategy development and planning

Historical promotion performance analysis and ROI optimization

Cross-functional alignment across sales, finance, and marketing

Process and tool refinement to improve forecasting and deduction management

What We Deliver:

RTM design and optimization

Optimizing channel mix for margin and velocity

Distributor engagement strategy

Retail and on-premise execution planning

labeled glass bottles on shelf
labeled glass bottles on shelf
white and black truck on road during daytime
white and black truck on road during daytime

HarborPoint Consulting

A variety of bottled beverages are displayed in a neat row on a reflective glass surface. The bottles, of various shapes and sizes, are filled with different colored liquids, featuring diverse labels from various brands. The setting appears to be outdoors with a metal beam structure overhead, suggesting a possible event or market environment.
A variety of bottled beverages are displayed in a neat row on a reflective glass surface. The bottles, of various shapes and sizes, are filled with different colored liquids, featuring diverse labels from various brands. The setting appears to be outdoors with a metal beam structure overhead, suggesting a possible event or market environment.
A bottle of Richelieu International brandy stands next to a glass filled with a similar amber liquid and ice, placed on a marble surface. The golden bottle cap is off and positioned on the right side of the bottle.
A bottle of Richelieu International brandy stands next to a glass filled with a similar amber liquid and ice, placed on a marble surface. The golden bottle cap is off and positioned on the right side of the bottle.

Accelerating success for growing beverage brands through expert solutions.

Harborpoint Consulting transformed our brand strategy, leveraging their expertise to significantly boost our market presence and sales. Highly recommended for alcohol brand growth!

John Doe

A lineup of four beverage bottles arranged in a row, with one large bottle on the left and three smaller bottles on the right. The large bottle is gin, while the smaller ones are Fever-Tree mixers, including ginger beer and tonic waters. The bottles are placed on a reflective black surface, creating a clear mirror reflection. The surroundings are dimly lit, which highlights the bottles and their reflections.
A lineup of four beverage bottles arranged in a row, with one large bottle on the left and three smaller bottles on the right. The large bottle is gin, while the smaller ones are Fever-Tree mixers, including ginger beer and tonic waters. The bottles are placed on a reflective black surface, creating a clear mirror reflection. The surroundings are dimly lit, which highlights the bottles and their reflections.

★★★★★

Connect With Us

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Craft your legacy today.

info@harborpointconsulting.com

608-330-8004

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HaborPoint Consulting
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